What Makes a Great Event Space?
Let’s start with the basics. A good corporate event space offers more than just four walls, a meeting space, and a roof. You’re looking for a place that aligns with your event goals and enhances the experience for attendees. Comfort, accessibility, technology, and ambiance are all key factors.
For starters, consider capacity. Will the private event space accommodate your guest list comfortably? Crowding a hundred people into a room meant for fifty is a recipe for disaster — or at least some sweaty handshakes. On the flip side, a cavernous ballroom for a small group might feel awkward and cold. Right sizing your venue helps set the right energy for your event.
Next up: location and accessibility. Think about where your guests are coming from. Is the venue easy to find? Is there ample parking or public transportation nearby? You don’t want your guests arriving late, frazzled from trying to navigate confusing directions or battling for a parking spot.
Amenities and tech support are another biggie. Today’s corporate events often require projectors, microphones, Wi-Fi, and sometimes even hybrid or streaming capabilities. Make sure the venue has the infrastructure to support your tech needs — and ideally, an on-site tech team to help when (not if) something goes sideways.
Let’s not forget about ambiance. Your corporate event space should match the vibe of your event. Hosting a formal awards banquet? A sleek ballroom or a historic mansion might be the right fit. Planning a brainstorming session or creative workshop? A light-filled loft or modern co-working space might be better. Think about how the venue supports your brand and your objectives.
And of course, there’s the food. Whether you’re going full catering or just coffee and snacks, your corporate event space should either offer high-quality catering or allow you to bring in the vendors of your choice. Nobody’s productive (or happy) on an empty stomach.
Think Outside the Ballroom
One of the biggest trends in corporate event planning right now is getting creative with corporate event space choices. Instead of the same old conference centers and hotel meeting rooms, companies are embracing more unique and engaging spaces — think art galleries, rooftops, breweries, even museums and historic buildings. These types of venues add personality and interest, making your event stand out and giving attendees something to talk about long after it’s over.
Unconventional spaces can also inspire creativity and connection. Imagine your next strategy session in a venue surrounded by classic cars or rare collectibles. It’s a small detail that can spark big energy and engagement from your team.
